About Norma Cares
New Patient Growth
We believe that New Patient Acquisition is the #1 driver of topline revenue. We put together a strategic marketing plan that is tailored to your practice and patient demographic.
Services include Website Optimization, SEO, PPC, Lead Generators, Navigating Vendor Relations, and Local Marketing.
Patient Reactivation
Our team of consultants are highly experienced in creating campaigns that will reactivate dormant patients and make them schedule appointments.
Call Center Metrics
We offer call center training and KPIs that will ensure the highest lead conversion to help increase new patient and existing patient shows.
Dental Chart Audits
We meticulously review patient charts, focusing on:
- Complete Documentation: Verify all necessary information is present and accurate.
- Coding and Billing: Ensure correct coding and billing practices for maximized revenue.
- Treatment Planning: Evaluate if treatment plans align with best practices and code appropriately for pediatric patients.
- Preventive Care: Confirm age-specific preventive measures are documented.
Who We Are at Norma Cares
Norma Adams
Norma Adams graduated from San Francisco State University with a major in Film and Minor in International Relations. Her first job after college was working in hospitality at Montage International Resorts as their first Management Trainee. From there Norma made the switch and dabbled in the entertainment industry where she worked at a very reputable Talent Agency: ICM. Norma worked with reality television stars such as the cast of Jersey Shore. After her stint in entertainment, she realized that her passion was helping others. In 2010 Norma decided to apply to Western Dental’s Bachelor's Business Manager Program where she learned the nuts and bolts of dental operations. The dental offices Norma oversaw saw drastic growth in patient visits, revenue, and collections. In 2015 Norma decided to take a leap of faith and join a smaller dental organization, West Coast Dental, a competitor to Western Dental. At West Coast Dental she went in for an operations role, but the owner took the chance and trained her to take over the Marketing Department. During her tenure at West Coast Dental Norma went from Director of Sales and Marketing to Vice President of Marketing & Call Center. Norma excels at driving topline growth with SEO, PPC, Local Partnerships, Positive Patient Reviews, Chart Audits, Referral Programs, Call Center KPIs and Managing People. In 2022 West Coast Dental sold to a private equity and Norma was instrumental in the sale of the company. Currently Norma consults for smaller dental companies looking to scale and grow. Norma enjoys traveling around the world with her husband and two kids, attending her daughters’ activities and sporting events, and spending time in her backyard with friends.